Budapest can be at the forefront in the region; however, this can be achieved only if the capital has a brand strategy with an authentic brand that is easy to communicate. The first element of the new city image of Budapest is the new logo of the capital, “which has an identity, is worthy of the values of Budapest but reflects modernity and is also timeless”, Alexandra Szalay-Bobrovniczky, deputy mayor for human affairs said. She added: the logo uses classical elements, but it can reflect to the current trends, as well. The coat of arms in the logo has been streamlined, and the original heraldical colours have been simplified.
Also, the new slogan of Budapest – “the city that unites“ – represents the complexity that is well-liked about Budapest. Alexandra Szalay-Bobrovniczky said: the new city image and the city image manual are to be completed by the end of this year. Image development is to be foreseen in an outgoing system with the aim of cost reduction.
